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This web site has the following in the homepage, "High Fibre Design creates unique knitted yarns." Our analyzers noticed that the web page also stated " Using natural fibres in an extensive colour range the coloured and textured effects are knitted in rather than dyed or applied." The Website also said " Are made from beautifully soft 100 lambswool spun in Scotland. Colours have been specially selected to be used on their own or in tonal harmonies. Are made from 100 indigo dyed cotton spun in the UK. The tones of blue naturally fade over time through washing. Web site by Vantech Media." The website's header had knit as the most important optimized keyword. It is followed by yarn, wool, and loop knitting which isn't as highly ranked as knit. The next words highfibredesign.co.uk uses is haberdashery. crochet was included and will not be understood by search crawlers.